As far as I concerned, during the time of Hong Kong’s 17th Annual French May Art Festival, an exhibition called Louis Vuitton – A Passion for Creation” will be held from May 22nd to August 9th, aiming to show what a great combination between the French luxury brand and art. It will recount the French luxury firm’s long association with the art world, from the Art Deco designers who collaborated with the founder’s grandson on trunks to more recent hook-ups on leather goods with contemporary art stars such as Takashi Murakami Richard Prince, and several others.

Actually, symbol of elegance and exquisite French lifestyle, Louis Vuitton has maintained close links with art for more than a century and a half. Founded during the industrial era, Louis Vuitton has always been in step with its time, working with the best engineers, decorators and creators. Inventor of the art of travel, the man Louis Vuitton and his successors have forged a strong relationship between traditional know how and present day design. The arrival of Marc Jacobs and artistic director in 1997 reinforced and underlined the link with artists. Exemplary collaboration with Stephen Sprouse, Takashi Murakami and Richard Prince has marked the history of the relationship between art and commerce.

This exhibition will bring together exciting story to life, analysing the unique creative process through installations, where works of art and archive documents are brought together.
In my opinion, the exbition is not only a way of sharing the major involvement the brand has had with the art world, but also create another step towards Hong Kong’s quest to become the art hub of Asia.

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